FOR OWNERS & LEADERS OF SERVICE BUSINESSES
I'm Ella. We'll look at how your work gets done, find what's slowing it down, and identify what could improve across any area of your business, including exactly where AI could take work off your plate.
Talk to Ella about your workWays to work togetherWork with me online from anywhere.
In person across the South West, South East, London, Manchester and Leeds.
Further afield by arrangement.
WHAT COULD FEEL DIFFERENT
Less to chase. Less to repeat.
More time for the work you want to get on with.
The questions, the checking, the information only you seem to know.
Work that is easier for others to pick up, with your judgement where it matters.
The same information, adapted for another client. Small tweaks and back-and-forths that keep adding up and taking your time.
More of your time for the work that actually needs your expertise.
You've tried a few things. Some helped, some didn't, and you're not sure what's worth your time.
Knowing what's worth trying in your business, and what to leave alone.
WORK WITH ME
The Workflow & AI Decision Sprint
A focused session, then a clear written plan within five working days, covering:
You don't need an AI idea, a polished brief, or even a starting point.
WORKFLOW & AI DECISION SPRINT
£1,250
Start with a free 20-minute conversation.
£50 from every Sprint goes towards free community AI workshops.
THE PERSON YOU'LL WORK WITH
Trainer, facilitator, coach.
Founder of Feelscope.
From trading floors to tech teams, from corporates to councils to charities - I've worked with a diverse range of people across the globe.
Across those roles, I've helped people make sense of complex work and find a better way to do it. That experience has taught me to spot patterns, see problems from several angles and turn ideas into practical improvements.
I started in the finance world and progressed to the Financial Futures Exchange in London (L.I.F.F.E.). Since then, I've run business operations across the UK & Asia for EMC/Dell's Professional Services teams. Returning from Tokyo, I delivered technical training for organisations including IBM, Siemens and Barclays. More recently, I've coached small business owners, worked as an accredited financial coach with Octopus Money, and led financial education workshops for companies and community organisations across the South West and South Wales.
Now I bring all of that to AI, working directly with businesses and their teams through Feelscope. I also have the privilege of designing and delivering training for other AI training providers.
AI tools can do a lot, but they don't know your business. You and your team do. So I start with how the work actually gets done, then look at where AI can help.
PRACTICAL AI WORKSHOPS
Three focused workshops for teams, business networks and training providers. I offer a clear core programme, practical exercises and examples relevant to the people in the room.
Workshops are designed with neurodivergent learners in mind: clear steps, written prompts, time to practise and different ways to take part. Tell me what helps you learn, and we can discuss adjustments. You don’t need to share a diagnosis.
SAFE USE & GOVERNANCE
Help your team use AI confidently while protecting client information and your reputation. Clear boundaries help everyone know what they can use it for, what to keep private and when to check.
Take away: clearer decisions about using AI, fewer grey areas and practical guidance your team can follow.
Enquire about this workshopFOUNDATIONS
Spend less time staring at a blank page, sorting information or reworking a first draft. Find useful ways AI can help with everyday tasks, while keeping your expertise and judgement in charge.
Take away: ways to save time on everyday work and get more useful results from AI, with a clearer sense of what to trust and what to check.
Enquire about this workshopADOPTION
Turn interest in AI into a useful first step your team can get behind. Bring different levels of confidence together, choose a manageable place to start and make it easier for colleagues to put AI to work.
Take away: agreement on what to try first, who will take it forward and how you’ll know whether it is making work easier.
Enquire about this workshopTell me your group size and which workshop interests you. I’ll send the outline, format and price.
START A CONVERSATION
Tell me what you'd like to improve, or what you'd like your team to learn.A few lines is plenty. We can go into detail on the call.
I'll reply personally within two working days to arrange a time to talk.
COMMUNITY AI LEARNING
Help a community group get practical AI skills: useful prompts, better results, and the checks that keep people and information safe.
£50 from every Sprint goes towards these workshops. You can also fund one directly, without booking a Sprint.
Have a group in mind? Get in touch and we'll agree who it's for, what they need and the cost before you commit. I can thank you on social media, if you'd like, and send you a short anonymous write-up of what the group learnt.
Discuss sponsoring a workshopFEELSCOPE MISSION
Feelscope works with business owners and teams of all genders. Supporting women’s expertise is a particular commitment within that work.
I want more women’s experience to shape what happens next: the services we build, the work we change and the decisions we make about technology.
AI won’t remove all the barriers. But there are useful possibilities for women who want to build on what they know, improve their businesses or make a good idea happen.
Think about what you know from years of doing the work. Where your intuition and experience come together to recognise a solution or a way forward.
That knowledge matters when decisions about AI use are being made. It belongs in the conversation from the beginning.
Historically, some women have often had:
More expertise than leadership roles.
More knowledge than influence.
More ideas than investment.
More insight than access.
Feelscope and AI can help close that gap.
More conversations and action are needed.
Take action today and get in touch.
Your voice matters. I’d love to hear from you.
Part of every paid Sprint helps fund foundational AI workshops for people who might otherwise miss out on practical training. You can also sponsor a workshop independently. These workshops support people who face barriers to practical AI learning, including cost, confidence or accessibility. Supporting women is one part of that wider commitment. Get in touch to discuss an audience, content and cost.
Explore workshop sponsorshipFEELSCOPE’S AI POLICY
We believe in being open about AI. This policy guides Feelscope's work, including advice, workshops and this website.
We look at where AI could save time, reduce effort or improve results. A simpler process or better use of software you already have may also be part of the picture. We'll always explore both.
AI can help with research, preparation, writing and creative work. Ella checks what goes into the advice and materials she shares, including whether it is accurate, useful and fair. AI can sound convincing and still be wrong, so we check important claims against reliable sources and use human judgement.
For the initial contact, please don't send confidential files, customer information or personal or sensitive details.
Once we've assessed the fit, we can agree a suitable way to share the information needed for the work. Before working with confidential information, we agree what is needed, who can access it, how it will be stored and when it will be deleted. We also agree whether and how AI will be used.
We check the tools' privacy settings and terms before using them with your information. Where possible, we use invented examples or remove identifying details. Sharing information with Ella doesn't automatically mean it will be shared with an AI tool.
If AI has helped produce something we share with you, we'll explain its role when that matters to how you use it. We'll make clear whether something is a real example or an illustration. Testimonials and client results must come from real people and real work.
Images and logos on this site include visuals created or adapted with AI while setting up the website and exploring image generation. Workshop scenes include AI illustrations, not photographs of actual client sessions. Some visuals may start with a real photograph and be adapted with AI.
We check whether we have permission to use someone's work or likeness. We consider whether an image or answer could mislead, stereotype or exclude someone, and welcome questions about it.
We design learning with neurodivergent people and different access needs in mind: clear steps, plain language, written prompts, time to think and practise, and different ways to take part.
Tell us what helps you learn. You don't need to share a diagnosis. We also look at whether AI makes a task more accessible or creates a new difficulty. There will always be a person you can ask for help.
Our practical guidance isn't specialist legal, security or compliance advice. If your situation needs that expertise, we'll say so.
We review this approach as tools and working practices change. We're happy to help you develop your own clear, practical principles for using AI.
PRIVACY
Feelscope is run by Ella Broderick. If you have a question about your information, email ella@feelscope.co.uk.
The form asks for your name, email address, business or organisation and message. You can write “Individual” if you're enquiring for yourself. Team size, your area of interest and email tips are optional. Ella uses these details to reply, understand what you need and keep track of the conversation. Please keep confidential or sensitive information out of the initial enquiry.
If you're asking about working together, we use your details to discuss a possible contract at your request. For other questions, our reason for using them is our legitimate interest in responding to people who contact Feelscope.
Ella uses your enquiry to respond to you. This website runs on OpenAI Sites and uses Cloudflare to host the site and store enquiries. Your details pass through those services and are saved in the site's database. Other visitors and people with view-only access to the site cannot read your enquiry through the website.
OpenAI, Cloudflare and their service providers also process information to run, secure and support those services. Authorised staff may need access for those purposes, under their access controls and confidentiality obligations. That is different from publishing your message or making it available to other visitors.
These providers may process information outside the UK. Their data-protection terms set out the safeguards for international transfers. You can ask Ella for further details, or read the OpenAI Sites data-processing terms and Cloudflare data-processing terms.
Your email passes through your email provider and Feelscope's email provider. Ella keeps it in the business email account used to handle your enquiry. Before sending confidential files, please get in touch so we can agree a suitable way to share them.
For the Sprint, we agree recording and AI-assisted analysis when you book. Sessions are recorded and transcribed in Microsoft Teams. Ella uses business AI tools to help prepare your plan, with the tools and use of your information agreed beforehand.
Recordings are deleted within 30 days of your plan being delivered. You can ask for earlier deletion. We agree how long any other working files, transcripts and client records are needed as part of the engagement.
We keep your enquiry while we're responding to it and discussing possible work. When the conversation ends, we review it and delete details we no longer need. If we've agreed to follow up later, we keep the details needed for that follow-up and review them again afterwards.
If we work together, some information becomes part of your client records. Booking terms explain how long those records are needed. We may need to keep certain information longer for tax, accounting or legal reasons. Signing up for tips is a separate choice and doesn't mean we keep your full enquiry indefinitely.
We only send these if you tick the optional box. We record your choice, the wording you agreed to and the date. You can unsubscribe by emailing Ella or replying to a marketing email. This won't affect how we respond to your enquiry.
We keep subscription details until you unsubscribe or a review shows they are no longer needed. We may keep a small record of your opt-out so we don't contact you again by mistake.
This website doesn't currently use advertising trackers or optional analytics cookies. The hosting services may process technical information needed to run and protect the site.
You can ask to see or correct the personal information Feelscope holds about you, or ask for it to be deleted. Depending on the circumstances, you can also ask us to limit or stop using it, or provide a portable copy. Email Ella to make a request.
If you're unhappy with how your information has been handled, you can raise a concern with the UK Information Commissioner's Office at ico.org.uk.
Last updated: 5 October 2026.
